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More revenue from the leads you have

The sales growth system for roofing

You pay once to get a lead. This system keeps working on it — answering, qualifying, following up, bringing them back — so one contact turns into more than one sale.

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  • Capture · Qualify · Reactivate · Retain
  • One agent across every channel
  • Every conversation in one dashboard
  • Priced on what you turn on
Roofing

Watch it turn a question into a qualified lead

A real conversation from a roofing agent. By the time it reaches your team, the questions your reps would have asked are already answered.

Web widget9:42 pm

What would it cost to redo a flat roof at 1041 West Hamilton Street, Allentown?

Give me a few seconds — pulling up your building.

Satellite view of the building at 1041 West Hamilton Street, Allentown

Your roof is about 1,084 sq ft, flat. For that, the best fit is a silicone coating — it goes straight over the existing roof, takes 1–2 days, and carries a 15-year manufacturer warranty. For your size that runs roughly $3,794–$4,065. What's the main issue — a leak, an aging roof, or planning ahead?

There's a leak over the back office.

Then the next step is a quick inspection — if the insulation under it is dry, the coating closes the leak and protects the rest of the roof at the same time. What's the best number to reach you to set that up?

Mike Reynolds, (610) 555-0142.

Qualified lead
  • Flat roof · 1,084 sq ft · commercial
  • Active leak over occupied space — urgent
  • Estimate range accepted: $3,794–$4,065
  • In service area · inspection requested
  • Mike Reynolds · (610) 555-0142
What a lead is worth

One lead can pay you back more than once.

Getting the contact is the cheap part. The money is in the weeks after — the follow-up nobody has time for, and the customer who never hears from you again.

Before Flutch

Every stage keeps a little

  • Some visitors leave without giving you anything to call
  • Leads that go quiet stay quiet — day 5 and day 10 belong to nobody
  • Past customers come back when they happen to remember you
With Flutch

One system carries the lead the whole way

  • Capture hands to qualification with nothing dropped in between
  • Quiet leads get worked on a schedule instead of on someone's memory
  • Past customers get a reason to book again while they still would

The same lead earns twice — once when they buy, and again when they come back.

Success stories

Published results from businesses running AI agents in roofing. These are public case studies, not Flutch clients.

27% → mid-60s booking rate

A roofing company in Indianapolis raised its appointment booking rate from 27% to the mid-to-high 60s after putting AI follow-up on its leads.

Under 2 seconds to first reply

A national roofing group of 27 brands now answers every new homeowner in under two seconds on average, day or night.

41% of weekend calls unanswered

Across 3,000+ home services contractors, 18% of weekday calls and 41% of weekend calls go unanswered — while 40–50% of online bookings arrive outside business hours.

Four places a lead is won or lost

Capture — the visitors who would have left

Every roofing inquiry on your website, Instagram, WhatsApp and email gets a conversation, and the contact ends up in your CRM instead of nowhere.

Qualify — the hours your team was spending

Need, fit, budget and timing get checked the same way every time, so your people open the day on conversations worth having.

Reactivate — the leads already paid for

Leads that went quiet get worked on day 2, 5 and 10. You bought these contacts once; this is where some of them come back.

Retain — the second sale

Past customers hear from you when it is time, and inspections get rebooked without anyone chasing. The cheapest revenue you have.

Build the system around your business

The four parts work as one, and what you pay depends on how much of it you turn on. Put in your channels, your volume and how much you want us to run, and the calculator gives you the number.

Build your offer

Questions roofers ask

What does the sales growth system actually cost?
It depends on which of the four parts you turn on, how many channels you connect and how much you want our team to run for you. The calculator on our pricing page walks through it line by line, and the capture and qualification parts are still priced per lead.
What if the same person writes twice?
One person in one channel is one lead. When they come back, the conversation picks up where it left off, and there is still one charge. You will see both conversations attached to the same lead in your dashboard.
Where do the leads go?
Straight into your CRM — ServiceTitan, Jobber, GoHighLevel, HubSpot, Pipedrive, Zoho or Salesforce — with the full transcript. The right person also gets an instant alert, and everything stays visible in your dashboard.
How does it measure a roof from an address?
It pulls satellite imagery for the address, measures the roof area, and applies your own pricing to produce a range. The visitor sees their own building in the chat, which is what keeps them talking. You set the pricing rules, so the numbers are yours.
How does Flutch know what to answer?
It is trained on your materials — services, pricing, warranties, service area, FAQs — and answers from them. When something falls outside what it knows, it takes the contact details and hands the conversation to your team instead of guessing.
How long does it take to launch?
The website widget goes live in minutes. Instagram and WhatsApp connect in a few clicks. Our team helps wire up your rules and CRM, and you can watch every conversation from day one.
Do we have to turn on all four parts?
No. Most start with capture and qualification, then add reactivation and retention once leads are flowing. Each part works on its own, and they share the same conversations and the same dashboard.

Talk to the agent your customers will talk to

Ask it about your services, your prices, your area — it is the same agent that will be working your inbox. Then decide.

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